BOOK APPOINTMENT


OUR SIGNATURE APPROACH TO AGING

TO REVEAL THE MOST YOUTHFUL COMPLEXION, WE CONSIDER AND PRIORITIZE THE FOUR ELEMENTS THAT CONTRIBUTE TO VISIBLE AGING IN YOUR SKIN - FINE LINES & WRINKLES, VOLUME LOSS, TEXTURE & TONE, AND BODY IMBALANCE.

BOOK APPOINTMENT

TRACI HAWKINS, MSN, APRN, AGNP-C

Traci Hawkins, MSN, APRN, AGNP-C, is a board-certified Adult-Gerontology Nurse Practitioner, aesthetic injector, wellness advocate, and founder of Urbane Aesthetics & Wellness in Richardson, Texas. With over two decades of healthcare experience and a lifelong passion for health, fitness, and personal growth, Traci blends clinical excellence with holistic wellness to help clients look and feel their absolute best—from the inside out.

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She began her nursing career in 2000 after earning her Bachelor of Science in Nursing from Texas Woman’s University, launching into critical care at Parkland Hospital’s Trauma ICU. Driven by a growing interest in hormone health, medical weight loss, and whole-person wellness, Traci made the decision to return to graduate school later in her career. In 2024, she earned her Master of Science in Nursing and became a board-certified Nurse Practitioner, expanding her scope to offer evidence-based, medically supervised HRT, peptide therapy, and integrative wellness solutions.

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​An entrepreneur at heart, Traci launched Urbane Scrubs, a boutique medical apparel brand, early in her journey. She is also a former IFBB professional competitor, and her dedication to discipline, vitality, and confidence continues to shape her client-centered philosophy today. She has also led a global network marketing team of over 10,000 individuals across 16 countries, mentoring others in wellness, leadership, and personal empowerment. Her passion for helping others live well remains at the core of everything she does.

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In 2014, Traci founded Urbane Aesthetiks, which has since evolved into Urbane Aesthetics & Wellness—a modern, elevated medspa offering advanced injectables, lasers treatments, hormone optimization, peptide therapy, and medical weight loss. In 2020, she launched Urbane Academy, a mentorship program supporting nurses and aspiring injectors through hands-on training, business coaching, and clinical confidence-building. Known for her expert touch, approachable teaching style, and deep care for her clients and students, Traci is committed to empowering others to live vibrant, aligned, and beautiful lives—inside and out.

lindsay Mcelwee, BSN, RN

Lindsay is a Registered Nurse with a background in emergency medicine and a refined eye for aesthetics. After four years in fast-paced ER environments, she now brings that same clinical precision, attention to detail, and patient-first approach to her work as a Nurse Injector at Urbane Medspa in Richardson, TX.

She specializes in neurotoxins, dermal fillers, biostimulators, microneedling, and IPL treatments, combining advanced technique with a deep appreciation for natural beauty. Her philosophy is simple: deliver results that feel fresh, balanced, and authentically you. Outside the clinic, Lindsay enjoys Pilates, discovering new local restaurants, and spending time with her beloved dog. Her personal commitment to wellness and balance is reflected in the way she cares for each client—with intention, artistry, and heart.

DR. SORRELL

Dr Sorrell is board certified in internal medicine and holds advanced fellowships in anti-aging and longevity medicine. He graduated from the University of Texas Medical School at Houston and did internal medicine training at Baylor University Medical Center in Dallas. After training he worked as a hospitalist then moved into practicing outpatient medicine. He now sees patients at a private concierge longevity clinic in Irving, TX

DR. MARTINEZ

Dr. Dee Martinez is a board-certified physician with more than a decade of experience in

aesthetic medicine. He earned his medical degree from the University of Texas Health Science

Center and has served as the Medical Director for Urbane Aesthetics & Wellness for over ten

years.

In his role, Dr. Martinez provides medical oversight and clinical support to ensure that all

treatments are performed safely and in alignment with industry standards. His long-standing

partnership with Urbane reflects his commitment to patient safety, ethical practice, and collaborative provider support.

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TESTIMONIALS

First time Botox and was impressed by Traci’s knowledge and professionalism. Definitely an amazing experience and looking forward to my follow up. Beautiful space with a welcoming energy. Looking forward to this journey with the Urbane Arsthetics’ team! If you are a first timer or have been doing Botox for years you need to come see Traci! Seriously, you will not regret it!

Helen

I’ve been coming to Urbane for medspa treatments for around two years now. Traci & Shyanne have been very professional every step of the way, and helped me understand which treatments were right for me! Every time I come in I leave feeling happier, and more confident. I highly recommend coming to Urbane for aesthetic treatments!

Madison

If I could give Traci and her team 100 stars I would. I've been going to Traci for over 4 years and she has never left me disappointed. She is so knowledgeable about what she is doing and is always very consistent in her work. She is the master of all things and does a damn good job.

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Run, don't walk to her because she will book up! Everyone knows how amazing she is and they love the results she gives them. She will never make you look overdone or look like you've "had work" done. She will always inform you about what she is doing and why she does it that way which is always a breath of fresh air. She really listens to what you want and gives you exactly that!

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You HAVE go to see Traci!

Rachel
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